VIEmag, a collaboration between digital publishers TNG (Pty) Ltd and lifestyle brand ENVIE, was initially conceptualized as a great digital magazine showcasing works of art in regards to trends, fashion and the likes. The founders, however, wanted to make a real difference on a deeper, personal level and decided to focus VIEmag interviews on business greats – brutally honest interviews and in-your-face images that would portray the real visionary behind the brand. From this, we felt, we could learn more, appreciate more and share more. VIEmag, which started out as a one-time publication quickly took on a life of its own, becoming much more than a branding vehicle, and it is quietly growing into a very trendy business network.
In keeping with our brand compass [REAL. BEAUTIFUL. SUCCESSFUL. FUN], we have developed a rocket-fire marketing plan that will both add value to the brand and what it stands for, but also add more value to the users than they have ever expected. Once you buy into the VIEmag concept, your personal brand, network and reach should start to snowball, seriously.
